The last few years have been tough for retail florists and - unfortunately - 2009 promises to be even tougher!
To help you get off to a good start we have collaborated with friends in the industry to prepare a six-week action plan. The goal is to help you make some changes that will help you out all year long but with a special emphasis on making the most of Valentines Day.
The content is divided into the topics shown below. You can view the week-by-week plan to the right.
This section will focus on a program designed to maximize your Valentines sales and remind your customers you are their best source for flowers all year long.
Here we'll talk about how you can increase the number and size of orders generated by your website.
In this section we will discuss how you can make use of your POS system to increase sales while reducing expenses and headaches.
Sales tips from experts who will you show how you can get your customers to spend more and be happy about it!
In this section we'll talk about cutting back on your expenses: Where and how you can cut without affecting profitability. Not all cuts are created equal!
The trend is for customers to spend less on flowers so we're going to bring you some fresh new designs with a high perceived value and higher margin.
Resources for florists who are interested in expanding their knowledge of all aspects of the industry.
Unfortunately a lot of flower stores are probably going to close over the coming year. In this section we discuss how this can help you.
