In this section we're going to be concentrating on designs that are relevant to Valentines Day. The reason for this relatively narrow focus is that these designs will play a key role in your marketing campaign which is the cornerstone of this whole program.

We have some special designs coming your way but first lets think about what we want to do. Based on what we are hearing customers are spending a little bit less per order than they have in the past. We also know that to some extent a basic "dozen roses" has been effectively commoditized - you can get a dozen roses anywhere - the grocery store, the big box retailer, even the side of the road. Sure - you know they won't be as nice as yours but a lot of potential customers don't understand that and/or don't care.

What does it all mean? It means that customers will probably be spending a little less on their Valentines flowers than they have in the past and that cheap roses will be readily available from a number of sources. It means that if you want to compete in the dozen roses you are going to be looking at low margins.

So what should you do? What the other guys can't. They can sell cheap dozen roses all day long but they can't produce quality design like you can.

We want to bring you some attractive Valentines Day designs that you can sell for the prices people are willing to pay. These will be designs that unlike a "dozen roses" can't be found just anywhere. And most importantly we're going to try and make sure that they have a decent margin for you.

Courtesy of our friend J Schwanke at uBloom! This is a great product to offer your customers at Valentines - and something they won't be able to find at the grocery store or on the street corner.

Here is another great design from J Schwanke at uBloom!

This ties in very nicely with our suggestion to choose products that have a high perceived value for the customer and a high margin for you.

Here is another great design from J Schwanke. Once gain this meets the criteria of being fun and wildly original in addition to being unique - you won't find this at the grocer or big-box retailer! Best of all it uses short roses which means you can offer a great product with a high perceived value that doesn't cost you that much to make.

Here is another great idea from J Schwanke - a high-margin add on for Valentines Flowers.