In an earlier post we mentioned being sure to promote Valentines pre-orders whenever you are speaking to your customers.
While it might seem obvious to discuss it with men be sure to bring it up even if you are talking to a wife or girlfriend who is more likely to be receiving than giving on the 14th! You can say something like does your husband know we're your favorite shop? I'd hate to see him buying your Valentines flowers from the grocery store or the side of the road! Then you give her a magnet to stick on the fridge!
Seem pushy? It's not. Many guys are intimidated at the idea of buying flowers and nobody wants to buy the wrong thing for his wife or girlfriend. Most guys are happy if their partner is very clear about what they would like as a gift - it makes life easier for them!

