We're going to ask you to start 2009 with a thorough marketing plan. We're going to concentrate on Valentines Day (specifically generating Valentines pre-orders) but the principles will work through the year. We're also going to use this holiday - one of the busiest of the year - to help build the foundation of future marketing efforts.
More details will follow in the days and weeks to come but here are the basics:
• We're going to aggressively promote Valentines Day pre-orders through one or more of the following: E-Mail, postcards/mailings, phone calls, messages on receipts, invoices & statements and through the comments your employees make at the end of each sale. You'll come away with a good understanding of how to do this whenever you want in the future.
• We're going to come up with a strong incentive for your customers to order early but we're also going to try and do it without discounting your product. The goal is to come up with something that will generate a lot of results at very little cost.
• We're going to discuss how to take advantage of the high volume of traffic in your store over Valentines by efficiently collecting valuable marketing information from your customers. This information will be the foundation of a 365 day-a-year marketing effort.
More to follow!
