You'll notice that throughout this program we keep getting back to promoting Valentines pre-orders.
If you put yourself in your customer's position one concern might come to mind - are you still going to be in business come February 14th? You may not be worried but your customer might be - consumers are seeing established businesses close left and right.
This is a good time to reinforce your history and reputation if at all possible. Have you been in business for fifty years? You should mention that whenever possible - including your marketing materials. Are you the biggest and/or oldest shop in your area? Promote that fact!
When you're promoting pre-orders you want your customers to feel safe.
