Many of you are probably familiar with Renato Cruz Sogueco. He is the Chief Information Officer (CIO) for the Society of American Florists (SAF), a non-profit organization that serves the entire U.S. floriculture and ornamental horticulture industry and author of an excellent technology column in Floral Management magazine each month.

Renato also maintains an excellent blog at http://www.renatosogueco.com. It contains a wealth of valuable information for anyone in the flower business - especially those with an interest in technology.