Industry Resources - Associations

The Flower Promotion Organization (FPO) is a unique alliance between Colombian and US flower growers. It was created to develop and direct a US marketing campaign aimed at increasing consumer demand for fresh cut flowers. The initial campaign launched in fall 2000.

FPO's marketing support encourages the everyday use and consumption of flowers outside of the traditional gift and occasion periods, such as holidays. In the "Flowers. Alive with Possibilities" promotion, flowers are featured as the perfect and natural home decorating solution. Unique usage ideas and display suggestions are presented featuring flowers used in a variety of ways throughout the house, reinforced through all of the integrated marketing elements.

The FPO positioning message is totally directed to the consumer and is retail channel neutral; it is focused on raising consumer awareness, changing their attitudes towards flowers and positively impacting their purchase behaviors without regard to where the flowers are purchased.

FPO's campaign theme and related materials are available for use by industry businesses, groups and associations. FPO has worked successfully with a number of groups to leverage and expand the campaign in their markets.

Please visit their official website for more information.