The following is taken from the association website:
The Hometown Floral Association (formerly Chesapeake Floral Association) was formed in June 2003 by a group of Traditional Retail Florists for the sole purpose of supporting the Local Retail Florist.
HFA Membership consists of Retail & Wholesale Florists, Growers, Manufacturers and Business Associates.
We all know there have been many changes taking place in the floral industry over the last several years that have affected the profitability of all traditional retail and wholesale florists.
Order gatherers have been taking away the local retail florists' most profitable order (the outgoing wire order) and returning to a selected few florists a heavily discounted order that is impossible to make any money if filled to 100% value.
With the help of the HFA, the local retail members can fight back and protect their local customer through; marketing, advertising, education and many other benefits derived through membership.
http://www.chesapeakefloralassoc.com
Penny Bradford
Kitty's Flowers
733 S. Salisbury Blvd.
Salisbury, MD 21801
410-208-0579
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