We have now released the first in series of podcasts designed to help our users get the greatest possible benefit from FloristWare.

This first series is devoted to marketing. The goal is to make sure that our users understand how the marketing features in FloristWare work, and that they are using these features to their maximum potential. You chose FloristWare to help with your marketing and we want to make sure that it is.

If you aren't familiar with the term podcast don't be intimidated. You don't need an iPod or any other special hardware to listen. A podcast is just an audio file that you can download to your computer. You can then listen to it on the computer, or move it to an iPod or other mp3 player or burn it to CD. We like the CD approach - that way you can listen when you are commuting, making deliveries or visiting suppliers.

You can find the podcasts here on the site or, if you are an iTunes user, at the iTunes music store. They are free of charge.