We wanted to thank Ken Royer for his excellent article in the May 2010 issue of Florists' Review.
The article suggests that florists look at wire service relationships in a different light. It is full of great advice and we are grateful to Ken for sharing his insight.
There are some key ideas in the article that tie in to the FloristWare philosophy:
If you have a small volume of outgoing orders, search for a way to send them without joining a wire service.
FloristWare has always included a feature for keeping track of sending and receiving shops and paying/billing without using a wire service.
Report all incoming phone orders. It is a fact that a meaningful percentage of incoming wire orders is not reported by florists, and some order-gatherers phone in their orders to take advantage of that.
We have definitely seen this to be true so FloristWare includes features that make it very easy for florists to report - and get paid for - phone orders.
The key to success is to build your local business.
We have always believed this to be true. While many of our competitors have concentrated primarily on interfacing their POS system with the wire services our efforts have been dedicated to building features that will help you build a loyal following of retail customers.
