This is a great new feature with lots of marketing potential. If you are running a points program, FloristWare now allows you to specify that new customers (or customers being entered into the system for the first time) be awarded special New Customer Bonus Points. This is a great incentive for customers to provide the information you want most and will help you build an even bigger customer database. Please visit the Discussion Groups area of the website where we are discussing how to make the most of this new feature.

