Another aspect of the Floral Strategies program involves following up with recipients. Version 2.5 automates this very powerful approach to building sales and relationships.
Here is how it works. If you choose to use this feature (it’s simply a setting that you can change at any time) you can - with just a few clicks - be presented with a list of all your recent deliveries that includes the names and phone numbers of recipients.
The idea is that you call them and make sure that they received their gift and to tell them how to care for their flowers or plants. From there you can jump off into their notes and make comments that will allow you to serve them better in the future. When talking to the recipient you are trying to win them over as a customer since they already received the best advertisement for your store, one of your designs!
Most importantly you are building the relationship by showing that you care. No supermarket or big-box retailer and very, very few florists provide this level of customer service.
