FloristWare Version 3 makes CAN-SPAM compliance easier than ever.
The CAN-SPAM act was put into place to protect consumers from unwanted and unsolicited marketing e-mails known as “Spam”. One of the requirements is that any marketing e-mails include a link that will lead to them being taken off your mailing list. The idea is that should a person want to be removed from your mailing list they simply click on that link in your e-mail.
FloristWare makes this easier than you ever imagined by retrieving these “unsubscribe” e-mails and then flagging the associated customer as “Do Not Contact By E-Mail”.
