There is a great article in Canadian Florist magazine that drawing on findings released today as part of the American Express Global Customer Service Barometer.
Of special interest is the statistic that a majority of consumers will pay more "when they believe a company provides excellent service".
This is good news because service is one of the areas where you can really surpass the grocery stores and order-gatherers. Make sure that you are taking advantage of all of the features in FloristWare to give you a competitive edge.
