Lately it's been great to see so many users preparing for the busy season with the marketing features in FloristWare. We have had a lot of inquiries and traffic on our new support site about generating customer lists for email campaigns and physical mailings.
We often get included in the emailings. We love to see what the users are up to but it can be surprising to see how often florists lead with price. Price can be a powerful motivator but please don't cheapen what you do. There are other vendors out there that can always be cheaper but they will never be able to match the quality and service provided by a real local florist.
The MarketingProfs.com website has a great article on the downside of leading with price. Please take a look.
