tag:www.floristware.com,2009:/content/users_current/marketing//11 2009-01-02T16:42:04Z This area is devoted to helping our users get the greatest possible benefit from the marketing features built into FloristWare. Movable Type 3.35 tag:www.floristware.com,2009:/content/users_current/marketing//11.597 2009-01-02T16:40:41Z 2009-01-02T16:42:04Z

The last few years have been tough for retail florists and - unfortunately - 2009 promises to be even tougher! To help you get off to a good start we have collaborated with friends in the industry to prepare a...

Mark Anderson http://www.floristware.com own special section on the website. ]]> tag:www.floristware.com,2009:/content/users_current/marketing//11.596 2008-12-10T16:34:51Z 2009-01-02T16:40:31Z

Most FloristWare users want to take advantage of the advanced e-mail marketing features contained in the software. Unfortunately in order to take advantage of these features you first need to have customer e-mail addresses on file. So, the process of...

Mark Anderson http://www.floristware.com 1. Points/Incentive Program If you are running a points/incentive program you can explain that a customer has to share their e-mail address to take part. You can even copy the credit card companies (very good at this kind of thing - it never hurts to copy what works!) and offer something like a "new customer sign-up bonus points" - extra points for customers who are joining the program for the first time and sharing all of the information that you want. The thing I like about points is that they are "cheaper" than a straight up discount and tend to keep the customer involved. 2. Fundraising Program Same as above - if you have a fundraising program and the customer wants to take part explain that your system requires you to enter their e-mail address for record keeping. 3. Reminder Service If you offer an electronic reminder service to your customers (reminding them about birthdays, anniversaries, etc.) then present it is a valuable service you are offering them free of charge - once that requires you to collect their e-mail address. 4. Electronic Receipt/Invoice When dealing with phone orders an electronic receipt/invoice sent to the customer can be very appealing. Not just for the records but to catch any mistakes. Tim Huckabee - a sales trainer I really respect - encourages shops to tell the customers to review the receipt/invoice for potential errors (delivery date, address, card message, spelling of names, etc.) very carefully. It's a great idea and you know what? It works - the customers often catch something! 5. Photograph of Product/Delivery You can also use photographs to get their e-mail address. You might want to e-mail them photos of products they should consider during the sale process or you could promise to e-mail them photographs of the actual finished product and/or delivery. 6. Delivery Confirmation Explain that if you have their e-mail address you can automatically send a delivery confirmation once the flowers have been delivered. ]]> tag:www.floristware.com,2007:/content/users_current/marketing//11.210 2007-07-13T16:47:26Z 2008-06-09T01:05:24Z

A thorough discussion of planning and implementing a successful points based loyalty/incentive program can be found in the public articles section of our website....

Mark Anderson http://www.floristware.com successful points based loyalty/incentive program can be found in the public articles section of our website.]]>