http://www.floristware.com/content/users_current/marketing/ This area is devoted to helping our users get the greatest possible benefit from the marketing features built into FloristWare. en Copyright 2009 Fri, 02 Jan 2009 11:40:41 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss own special section on the website. ]]> http://www.floristware.com/content/users_current/marketing/2009/01/2009_valentines_marketing_plan.html http://www.floristware.com/content/users_current/marketing/2009/01/2009_valentines_marketing_plan.html Fri, 02 Jan 2009 11:40:41 -0500 1. Points/Incentive Program If you are running a points/incentive program you can explain that a customer has to share their e-mail address to take part. You can even copy the credit card companies (very good at this kind of thing - it never hurts to copy what works!) and offer something like a "new customer sign-up bonus points" - extra points for customers who are joining the program for the first time and sharing all of the information that you want. The thing I like about points is that they are "cheaper" than a straight up discount and tend to keep the customer involved. 2. Fundraising Program Same as above - if you have a fundraising program and the customer wants to take part explain that your system requires you to enter their e-mail address for record keeping. 3. Reminder Service If you offer an electronic reminder service to your customers (reminding them about birthdays, anniversaries, etc.) then present it is a valuable service you are offering them free of charge - once that requires you to collect their e-mail address. 4. Electronic Receipt/Invoice When dealing with phone orders an electronic receipt/invoice sent to the customer can be very appealing. Not just for the records but to catch any mistakes. Tim Huckabee - a sales trainer I really respect - encourages shops to tell the customers to review the receipt/invoice for potential errors (delivery date, address, card message, spelling of names, etc.) very carefully. It's a great idea and you know what? It works - the customers often catch something! 5. Photograph of Product/Delivery You can also use photographs to get their e-mail address. You might want to e-mail them photos of products they should consider during the sale process or you could promise to e-mail them photographs of the actual finished product and/or delivery. 6. Delivery Confirmation Explain that if you have their e-mail address you can automatically send a delivery confirmation once the flowers have been delivered. ]]> http://www.floristware.com/content/users_current/marketing/2008/12/collecting_email_addresses.html http://www.floristware.com/content/users_current/marketing/2008/12/collecting_email_addresses.html Advertising Effectively Customer Loyalty Postcards & Mailers Sales & Specials Wed, 10 Dec 2008 11:34:51 -0500 successful points based loyalty/incentive program can be found in the public articles section of our website.]]> http://www.floristware.com/content/users_current/marketing/2007/07/points_programs_getting_starte.html http://www.floristware.com/content/users_current/marketing/2007/07/points_programs_getting_starte.html Customer Loyalty Fri, 13 Jul 2007 12:47:26 -0500