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    <ttl>60</ttl>
    <title>FloristWare Audio Library: Marketing</title>
    <link>http://www.floristware.com/</link>
    <language>en-us</language>
    <copyright>Copyright 2006 FloristWare</copyright>
    <itunes:subtitle>Marketing support for the FloristWare user.</itunes:subtitle>
    <itunes:author>FloristWare Support Team</itunes:author>
    <itunes:summary>Audio files designed to help retails florists make the most of the marketing features in the FloristWare Order-Taking and Point-Of-Sale.</itunes:summary>
    <description>Audio files to help users get the most out of the marketing features in the FloristWare Order-Taking and Point-Of-Sale system for florists.</description>
    <itunes:owner>
      <itunes:name>Mark Anderson</itunes:name>
      <itunes:email>mark@floristware.com</itunes:email>
    </itunes:owner>
    <itunes:image href="http://dlz.floristware.com/podcasts/itunesart_marketing.jpg" />
    <itunes:category text="Business">
      <itunes:category text="Management &amp; Marketing"/>
    </itunes:category>
    <item>
      <title>FloristWare Marketing Features: An Introduction</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>An introduction to marketing with FloristWare</itunes:subtitle>
      <itunes:summary>The first chapter in the Marketing series is an introduction to the basic marketing strategies and features in FloristWare.</itunes:summary>
      <description>An introduction to the basic marketing strategies used in FloristWare.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/FWMarketing_1_Introduction.m4a" length="2044481" type="audio/x-m4a"/>
      <pubDate>Mon, 24 Apr 2006 09:00:03 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/FWMarketing_1_Introduction.m4a</guid>
      <itunes:duration>04:04</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist</itunes:keywords>
    </item>
    <item>
      <title>FloristWare Marketing Features: Messages</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>Delivering a clear and consistent message to your customers</itunes:subtitle>
      <itunes:summary>This chapter shows you how FloristWare can increase sales by helping you deliver a clear, consistent message to your customers.</itunes:summary>
      <description>How to increase business by communicating a clear, consistent message to your customers.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/FWMarketing_2_Messages.m4a" length="2328700" type="audio/x-m4a"/>
      <pubDate>Mon, 24 Apr 2006 09:05:21 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/FWMarketing_2_Messages.m4a</guid>
      <itunes:duration>06:05</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist, messages</itunes:keywords>
    </item>
    <item>
      <title>FloristWare Marketing Features: Points Programs</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>Increase sales and loyalty with a points program.</itunes:subtitle>
      <itunes:summary>This chapter shows you how running the "Points" based incentive program in FloristWare can improve customer loyalty and increase your sales.</itunes:summary>
      <description>How running the "Points" based incentive program in FloristWare can improve customer loyalty and increase your sales.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/FWMarketing_3_PointsPrograms.m4a" length="3502259" type="audio/x-m4a"/>
      <pubDate>Mon, 24 Apr 2006 09:10:48 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/FWMarketing_3_PointsPrograms.m4a</guid>
      <itunes:duration>10:27</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist, points, incentive</itunes:keywords>
    </item>
    <item>
      <title>FloristWare Marketing Features: Reminders</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>Delivering a clear and consistent message to your customers.</itunes:subtitle>
      <itunes:summary>This chapter shows you how the free "Reminder" service in FloristWare can help you improve your sales.</itunes:summary>
      <description>How to get the most out of the "Reminders" feature in FloristWare.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/FWMarketing_4_Reminders.m4a" length="2715004" type="audio/x-m4a"/>
      <pubDate>Mon, 24 Apr 2006 09:15:11 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/FWMarketing_4_Reminders.m4a</guid>
      <itunes:duration>06:24</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist, reminders</itunes:keywords>
    </item>
    <item>
      <title>FloristWare Marketing Features: Sales Calls</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>Increase business with the "Sales Call" feature</itunes:subtitle>
      <itunes:summary>This chapter shows you how FloristWare can help increase sales with the "Sales Call" feature, and how to turn those calls into orders - without annoying your customers.</itunes:summary>
      <description>How to make effective sales calls that will turn into orders - without annoying your customers.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/FWMarketing_5_SalesCalls.m4a" length="2839388" type="audio/x-m4a"/>
      <pubDate>Mon, 24 Apr 2006 09:20:15 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/FWMarketing_5_SalesCalls.m4a</guid>
      <itunes:duration>07:33</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist, sales calls</itunes:keywords>
    </item>
    <item>
      <title>FloristWare Marketing Features: Fundraising Programs</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>Increase sales with fundraising programs</itunes:subtitle>
      <itunes:summary>This chapter will show you how the Fundraising feature in FloristWare can help turn entire organizations into your own sales force.</itunes:summary>
      <description>How the Fundraising feature in FloristWare can turn entire organizations into your own sales force.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/FWMarketing_6_Fundraising.m4a" length="3194116" type="audio/x-m4a"/>
      <pubDate>Mon, 24 Apr 2006 09:25:37 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/FWMarketing_6_Fundraising.m4a</guid>
      <itunes:duration>07:35</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist, fundraising</itunes:keywords>
    </item>
    <item>
      <title>FloristWare Marketing: Mothers Day 2007</title>
      <link>http://dlz.floristware.com/podcasts/marketing.html</link>
      <itunes:author>Marketing Team</itunes:author>
      <itunes:subtitle>Make this your best Mother's Day ever!</itunes:subtitle>
      <itunes:summary>Using FloristWare to your greatest possible advantage before, during and after Mother's Day 2007.</itunes:summary>
      <description>How to use FloristWare to your greatest possible advantage before, during and after Mother's Day 2007.</description>
      <enclosure url="http://dlz.floristware.com/podcasts/MothersDay_2007.m4a" length="3087136" type="audio/x-m4a"/>
      <pubDate>Tue, 17 Apr 2007 09:25:37 EST</pubDate>
      <guid>http://dlz.floristware.com/podcasts/MothersDay_2007.m4a</guid>
      <itunes:duration>06:12</itunes:duration>
      <itunes:keywords>floristware, florist ware, marketing, florist, fundraising</itunes:keywords>
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