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FloristWare Podcasts: Marketing

These audio files are part of series intended to help managers and owners understand all of the marketing features in FloristWare, and to ensure that they are using those features to the greatest possible benefit. We really believe that the information can help increase your sales and we hope you will give them a listen!

The best approach is to download the files and then burn them to a CD so you can listen while you're in the card.

 
1. Introduction
An introduction to the basic marketing strategies used in FloristWare.

2. Messages
How to increase business by communicating a clear, consistent message to your customers.

3. Incentive (Points) Program
How running the "Points" based incentive program in FloristWare can improve customer loyalty and increase your sales.

4. Reminders
How to get the most out of the "Reminders" feature in FloristWare.

5. Sales Calls
How to make effective sales calls that will turn into orders - without annoying your customers.

6. Fundraising Programs
How the Fundraising feature in FloristWare can turn entire organizations into your own sales force.

Mothers Day 2007
Using FloristWare to your greatest possible advantage before, during and after Mother's Day 2007.

 

 

 

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