This week we're going to spotlight one of the new marketing features that will be available in Version 2.0 of the FloristWare Point-of-Sale System for Florists, due to be released in the very near future.
FloristWare has always been very good at helping florists with their marketing. In a matter of minutes it can help you create a list of people that you want to target and then begin the process of contacting them (in an attempt to get them to make a purchase) in a number of different ways - you can generate postcards, mailing labels, phone lists or, perhaps most attractive of all, e-mail. FloristWare allows you to create a template and them uses it to automatically prepare and send a customized e-mail for each person on your list.
This is a great feature, but it's about to get a whole lot better. Until now you have been limited to simple text e-mails. In FloristWare version 2.0 you can send fully formatted html e-mails. This allows you to have complete control over the appearance of your marketing e-mails and include graphics and links to your site.
This kind of e-mail is generally much more efficient for marketing purposes so this new feature should really help you generate some sales for your flower shop.
Version 2.0 of the FloristWare Floral Point-Of-Sale system is expected to be released in july 2006.
P.S. Here is an interesting article on html e-mail.
