As you know, the FloristWare Flower Shop POS System makes it very easy to market with e-mail and postcards. FloristWare will walk you through the process of building a list and then automatically create a customized e-mail or postcard for each person on it.
Writing the content for that e-mail or postcard is up to you! The message that you send to your customer will play a huge role in determining the effectiveness of your campaign. It is very important that you get it right.
This excellent article by Janine Popick contains some great information on how to create an effective message. You should give it a read before your next batch of e-mails or postcards.
Thank you.
