The AdTracker report allows you to monitor how well your various advertising campaigns are working for you. The idea is to improve sales by concentrating your advertising budget on the types of advertising that are most effective.
Here is how it works. In the AdTracker section of your settings you will enter all of your "Campaigns". These can be anything from a yellow pages ad to spots on the local radio station. Then, each time you make a sale, you will ask the customer which of these campaigns prompted them to make a purchase and then enter their response into FloristWare.
Then, once a month or so, you will generate the AdTracker report. It will show you the number and total value of sales generated by each campaign. You can also enter the cost of each campaign - so in the case of a yellow pages ad you would enter the cost of running the ad for the month.
FloristWare will then show you how effective each campaign is by showing you how many dollars in sales each campaign generated in return for each dollar spent.
As we mentioned the idea is to advertise most effectively. If you have efforts that are not working for you we suggest spending less on them and more on the efforts that are effective. You want to concentrate your advertising budget on the types of advertising that give you the biggest possible return on your investment.
