FloristWare has many different tools all designed to help you improve your sales. Used properly they will do just that.
Unfortunately there is one Achilles heel - in most cases you need to have some customer information on file to take advantage of the marketing features.
Until you enter a customer into the system, you can't send them marketing e-mails or postcards. You can't keep track of reminders for them. You can't get them into a points based loyalty program. You can't view their spending history and ensure that you are getting the most out of them on every single sale.
Because customer information is so vital to getting the most out of FloristWare we urge you to enter customers into the system whenever possible. Don't skip the customer information section of a sale unless you are so busy you don't have the extra minute it will take, or you have a customer who simply refuses to take part.
You should also enter whatever customer information you may already have on hand. Do you have old order forms, business cards, etc? You should be taking customer information from those and entering them into FloristWare.
