This week you should try using the Marketing features in the FloristWare POS system to send some e-mails promoting a summer special.
Don't get crazy. Sending thousands of e-mails can be dangerous if you don't have enough products to fill the orders that you get. For this experiment we'd suggest maybe 100 e-mails.
Just enter FloristWare at the Manager level and choose "Marketing". From there you should build a list "name-by-name" and select only the people that you think will be interested in the special you have in mind.
Make sure you put some thought into your e-mail. Remember, you don't want them to think you are sending them junk mail so try and offer them something of value.
That's it! If you have any questions please give us a call.
