Some very astute users have noticed a change to the order process in FloristWare v2.5 and have asked why that change was made.
The change involves the enclosure card information. We used to collect it after completing the product selection. In v2.5 we are trying to get the card type and message before we begin product selection.
Why? In preparing this update spent a lot of time and money working with a consultant who does nothing but train retail florists to sell better - better service AND higher average order values. He gets more than $1,000 a day and has columns in Florists Review and another magazine in the UK.
He felt really strongly about getting the card message first because it allows you to get a sense of the occasion and tailor your sale to the situation. If for example you find out right away it is sympathy work you might be a little more formal and/or reserved in the way you handle the customer. If it is something really big (like a 25th wedding anniversary) then you know that you should really try and push the order value.
We like to think the old way was already very good but this suggestion made a lot sense. We really want the software to help you increase average order value and improve service and this seemed like a good way to do it.
