There is a great article on the Inc. site about how CRM software like FloristWare can help you build stronger relationships with your customers.
The second point really jumped out at me:
2. Rewards
Every industry has companies who do reward and customer loyalty programs differently. It is a very simple form of saying "thank you." And particularly of late, loyalty programs seem only to have grown in popularity. Why? Customer loyalty programs are the next-generation marketing strategy. It is a viable and measurable marketing tool that small businesses can use to retain their customers and grow their business.
User feedback has always indicated that the points based incentive program is one of the most powerful features in FloristWare. Seeing it mentioned as the second point in this article makes me even more excited about.
I hope all users take advantage of this feature. All florists may also benefit from this material on designing a successful points program.
