FloristWare features a powerful reciprocity tool that helps you maximize the business that you get from other florists.
Whenever you need to send an order to another florist, the reciprocity tool shows you a list of the florists that service that area. It also shows you the number of orders and total value that you have sent to each vs. the number of sales and total value that they have sent to you.
This shows you who your friends are! Some florists choose to send all of their business to one shop in a particular area, hoping that they will do the same.
Other shops, especially newer ones, choose to spread their orders around in the hopes of building relationships. Whatever strategy you choose, FloristWare helps you make it happen.
FloristWare also lets you keep notes on the florists you like to deal with — who has good prices, who is easy to work with, who can deliver the quickest, etc.
