FloristWare includes a very powerful tool called AdTracker that will help you determine exactly how much you gain from various advertising efforts. This allows you to stop wasting money on advertising that doesn't work and concentrate your budget on advertising that does work.
When AdTracker is turned on, your staff is prompted to ask the customer how they heard about you at the end of each sale. They then make a selection from a pull-down menu that you define. AdTracker automatically flags some orders, such as incoming wire orders or sales that come from reminder calls so that your staff doesn't even have to ask.
AdTracker will then generate reports for any period that you specify. These reports break down where your business came from. And you don't just see total sales — you see the number of sales, the average sale value and more — everything you need to decide whether a particular method of advertising is working for you.
And AdTracker does still more. Let's say you run an AdTracker report for January. It will show you how much business was generated by word-of-mouth, Reminder Calls, Sales Calls, incoming wires, yellow pages, and whatever else you may have going.
You then enter the cost of that advertising, and AdTracker then calculates the cost of the business that it generated. So if you spend $100 per month on your Yellow Pages ad, and that ad generated $500 in sales, FloristWare will show you that for every dollar spent, you made $5 in sales. It also sorts the list from most effective to least effective.
AdTracker shows you whether or not you are spending your money in the right places. Do those Yellow Pages and Wire Service Directory ads really pay off? FloristWare will tell you once and for all.
