FloristWare includes an optional a points-based incentive program. Have you ever wondered why these programs are so popular with credit card companies, some of the best marketers in the world? Because they are so effective! This is a very powerful tool that we encourage all users to take advantage of.
If you decide to use this feature you will have the option of defining every aspect of your points program. You decide the rate at which you give away points, the type of sales that qualify and more.
Once the program has been set up each time a customer buys flowers, they earn points that can be redeemed for free or discounted product in the future. This is a great way to build customer loyalty (it really does work!) and encourages customers to spend more - as crazy as it seems people like to spend money if they think at some point down the road they might get something for free in return.
There are other benefits to this feature as well. You will notice that customers are sometimes reluctant to divulge valuable marketing information like their e-mail address. You can use the points program to convince them to share it - you just explain that unless they give you their e-mail address they can't take part in the program. Following the excellent example of the credit card companies FloristWare even allows you to offer "New Customer Bonus Points". This allows you to award bonus points (in whatever amount you choose) to customers who provide all of the marketing information that you ask for.
You can also use the points to drive sales. For example, we strongly encourage all users to send out an e-mail and/or postcard to all customers in early January encouraging them to place their Valentines Day orders as soon as possible, and offering double points if they place their order before a certain date. This encourages the customer to pre-order well in advance, making it easier for you to get organized for the big day.
You can also use points to drive business during slow periods. Some users promote double or triple points during the slow summer months. Other users promote things like "Double Points Wednesdays" to help clean out their coolers before new products arrives.
The Points Program is a very powerful feature that not only increases your sales - it builds loyalty and helps you build a valuable marketing database.
