Another important aspect of the Floral Strategies program involves following up with customers and/or recipients. FloristWare automates this very powerful approach to building sales and relationships.
Here is how it works. If you choose to use this feature (it’s simply a setting that you can change at any time) you can - with just a few clicks - be presented with a list of all your recent deliveries that includes the names and phone numbers of customers and recipients.
The idea is that you call them and make sure that they were happy with the flowers and/or experience. From there you can jump off into their notes and make comments that will allow you to serve them better in the future. When talking to the customer you can urge them to order again soon. When talking to the recipient you are trying to win them over as a customer.
Most importantly you are building the relationship by showing that you care. No supermarket or big-box retailer and very, very few florists provide this level of customer service.
