The AdTracker feature helps to generate sales in a different way. It shows you the efficiency of each of your advertising efforts are so that you can spend your advertising budget more effectively.
For instance it might show you that spending $100 a month for an ad in the local weekly generates more business that a $200 per month yellow pages ad. By spending more on what works and less on what doesn't you can increase your sales and/or decrease your advertising costs.
You get to specify as many different advertising programs as you like and FloristWare will keep track of all of them. This is a very powerful feature and a favorite of users who are smart about their advertising and marketing.
