FloristWare keeps track of your notes and the spending patterns of each customer. This increases sales and improves customer service.
Notes are very valuable for increasing sales and improving customer service. If a customer like to chat about their grandchildren or their golf game that should go in their notes. If they are always in a rush and want to get in and out as quickly as possible that should go in as well. This allows you to serve each customer the way they want to be served. A customer that feels comfortable is likely to spend more money, buy more often, be more loyal and refer your store to friends.
There is another big advantage to having notes - it means that even the newest employee can serve your existing customers as well as you can. This can mean less pressure on you in that you no longer have to personally handle all of your long-standing customers - FloristWare allows even your most junior employees to provide the same high level of customer service.
FloristWare also shows you the customers average, max and total purchases. If a customer routinely spends $100 and has spent as much as $200, you don’t want to sell them a $30 arrangement. You want to keep them at $100 or more. FloristWare makes sure that you get the most out of every sale.
You can also see everything that they have ever sent. If (for example) a customer mentions that his wife really loved what you sent for her birthday two years ago you can see exactly what it was and duplicate the order in a matter of seconds.
