The Fundraising Tool is a powerful feature that allows you to increase sales and enhance your image through fundraising programs. You can specify that a certain percentage of sales generated by fundraising program be donated to those programs - turning the people involved into a passionate and highly motivated sales force.
Here is how it works. You know how you are constantly being asked for donations? Let's pretend that you get such a donation request from the local little league. Instead of simply giving them money you explain that you will be their fundraising partner.
You then set up a special little league fundraising program in FloristWare (this takes less than a minute) that sees a percentage of any sale generated by this program being set aside for donation. You get to decide on the percentage when you set up the program.
So, if a customer comes in and explains that they are taking part in the little league fundraising program you will indicate that in FloristWare (once again very easy to do) and a percentage of their sale will be set aside for donation. After whatever period you decide you can run a report and see how much your owe to the program.
The beauty of this is that it turns all of those people who are asking you for donations into your own personal sales force. If they want the program to work they have to promote it aggressively to everyone involved - in this case the other parents, their friends, etc. Only by getting people to come into your store and spending money do they raise any money.
It is a very powerful strategy that not only increases your sales but your profile and and image in the community as well.
The best part? That FloristWare makes it so easy - it really is almost completely automated! You can even run multiple programs at the same time.
