The reciprocity tool is used when sending orders to other florists. It shows you how much business each florist in the delivery area has sent to you compared to what you have sent to them.
There are different things you can do with this information. Some shops feel that by rewarding the florists that are loyal to you, you can increase the number of orders they send you. Other shops - often newer shops - try and spread their business around in an attempt to build as many relationships (and generate as much incoming business) as possible.
Whichever approach you prefer FloristWare makes it possible.
