FloristWare includes a built-in "Reminders" tool that automates the process of collecting information about birthdays, anniversaries and more from your customers. It then prompts you to contact therse customers in advance of these events by phone, e-mail or postcard.
This is a valuable and proven way to increase sales. It ensures that you catch (for example) a husband in advance of his anniversary when he is almost certainly searching for a gift. He is thrilled - he can take care of his gift-giving dilemma in a matter of minutes (you already have all his information on file) . You get the sale and, best of all, keep your customer loyal by providing a level of customer service that they won't get anywhere else.
