Beyond Cost Plus at 2014 Great Lakes Floral Expo

It has just been confirmed that FloristWare will be presenting the session "Beyond Cost-Plus: What movie theatres, ice cream and fast food combos can teach us about pricing for greater profits" at the 2014 Great Lakes Floral Expo in Grand Rapids this coming March.

The session will be presented by Mark Anderson of FloristWare and Beyond Cost Plus. Mark has been in the industry for almost 25 years and is a member of the SAF technonolgy committee. It will focus on the advanced pricing strategies used by some of the smartest and most successful companies our there and send florists back to their shops with practical ideas they can put into place immediately.