The great people of the Florida State Florist's Association (FSFA) are gearing up for their annual Mid-Season Convention. This time it takes place on January 21, 2016 in Pensacola Florida.
They have planned four excellent sessions, with one of them coming from Rick Rivers – Florida native, creator of Florist Bootcamp, owner of a Floral Boutique Florist in Ormond Beach FL and one of the best and most popular speakers in the Floral industry. Rick's session is called "Building Better Corporate Sales" and he'll take the stage at 11:00 AM on Saturday January 24.
Corporate sales are essential to most successful florists – an ongoing source of business that is less cyclical and temperamental than retail floral – and Rick is a master at building long term relationships with local businesses. He'll be sharing the tips and techniques that he has developed and refined in his own store with everyone in attendance – techniques they can put into practice as soon as they get back to their own stores on Monday. FloristWare is pleased to sponsor this session as part of our ongoing commitment to supporting the flower industry. We're also grateful to Rodney Canady and the other great volunteers at the FSFA for helping put this together.
And of course there are three other great sessions as well:
Use It Or Lost It: Everyday Designs For Everyday Designers
The Educated Computer Savvy Florist
The event takes place at 1001 West Garden st., Pensacola, Florida. For more information please the entry in our floral industry event guide.