Marketing For Robbie Burns Day
With Robbie Burns day (officially January 25 but celebrated throughout a week late in January) fast approaching there is a quick way to generate some orders among your Scottish clients.
Not familiar with Robbie Burns? He died more than two hundred years ago but his birthday is a big deal to a lot of Scottish people who will frequently be having dinners, parties, etc. and they may be interested in flowers for those events.
How do you reach them? Use the powerful list building features in FloristWare to scroll through a list of clients and recipients and grab any names that look Scottish. Then send them an email explaining you are ready to provide flowers with or without a Scottich theme for their celebrations.