According to an SAF survey published in the July issue of Floral Management, 61% of florists reported that Mother’s Day sales were up in 2017, with 21% reporting flat sales and a further 16% declining sales. With only 27% of florists predicting increased sales, this is positive news for many.
Most reported that the bulk of their orders came in on Thurdsay, Friday or Saturday (67%) - this finding supports recent research from Cardyltics citing customers are waiting longer to make holiday and special event purchases. While customers may be accustomed to buying items online for fast delivery through outlets such as Amazon Prime, they forget that florists benefit from being able to plan ahead.
1) be ready to take and deliver orders as late as possible Saturday and/or Sunday to maximize sales
2) use advertising and promotions to encourage and incentivize your customers to order early.