New Content: Profit From Funeral Industry Trends
A group of florists recently attended the National Funeral Directors Association 2011 International Convention & Expo. They were there to learn more about funeral industry trends, and how florists might be able to profit from them. They also wanted to better understand the needs of funeral directors – and how they could become the favorite florists of their local funeral directors.
One of those involved, Kathy Dudley of The Bloomery in Butler PA was kind enough to share what she learned in a webinar, which was recorded and is now available here in a variety of formats on the FloristWare website. There is a video of the entire webinar, an mp3 audio file for download, and copies of here slides in both pdf and pptx formats.
This is great information that can help any florist increase their sympathy sales and strengthen their relationships with local funeral directors.
A Webinar With Kathy Dudley of The Bloomery