Rick Rivers at 2015 SAF Annual Convention Amelia Island

Rick Rivers (Florist Bootcamp) is one of the most popular and respected speakers in retail floral education. FloristWare has sponsored him at many conferences and events over the years and we always get great feedback. His specialty is marketing initiatives that are easy and inexpensive to implement. The goal is that the florists in attendance can take what they learn at the conference and put it to use as soon as they get back to their shops.

This is the first time that Rick has spoken at the SAF Annual Convention – the biggest education event in the industry. He will be spending the next several months putting together an exciting, all-new program for the attendees. A rough outline appears below:

Copy That: Fortune 500 Moves on a Small Biz Budget

Rick Rivers has taken the progressive marketing methods of Fortune 500 companies and made them work for his retail flower shop. Find out how his easy, effective approach works, and why his loyal customers happily place bigger and more profitable orders.

You’ll learn: Simple techniques to recruit and maintain profitable customers, how bundling revolutionized the fast food industry and can increase your sales and profits, and how to avoid breaking the other “glass ceiling” (price) that can send your best customers straight to the competition.

It should be a great session, one that will help any florist be more successful. We're excited and honored to be able to sponsor this session and hope to see lots of florists in Amelia Island this coming September.