Rick Rivers at 2016 WUMFA Annual Convention

This year WUMFA (Wisconsin & Upper Michigan Florists Association) will hold their annual convention at the Radisson Hotel & Convention Center in Green Bay, Wisconsin, April 1-3 2016.

This year the theme is “Adventures in Wonderland” and the scheduled program is filled with exciting design ideas, essential business tips, and the opportunity to learn from and network with fellow professional florists.

There will be three business sessions, all presented by Rick Rivers, the creator of Florist Bootcamp. Rick is one of the very best and most popular speakers in the floral industry, having received great reviews from sessions at pretty much every industry event there is, including the SAF Annual Convention.

Rick will cover building corporate sales, marketing to the affluent and how to market like a Fortune 500 company. This is great information for any flower shop and FloristWare is thrilled to be able to sponsor these sessions with the hope of helping all florists be more successful. We're also very grateful to Rick, who is leaving the warmth of sunny Florida for the cold of Green Bay so that he can generously share what he has learned the hard way. He loves florists and he loves this business and we're very lucky to work with him.

The WUMFA convention will also feature outstanding design content from Jacob McCall, AAF, AIFD, CFD, FSMD, Jerome Raska, AAF, AIFD, CAFA, CF, CFD, PFCI, and Alice Waterous, AIFD, CF, CFD, PFCI.

There will be live music on Friday night, and a Recognition and Awards Banquet on Saturday night where the winner of the design contest will be named.