SAF Profit Blast Austin – Follow-Up

Florists and floral industry professionals from across seven different states gathered in Austin TX on Feb 27 for SAF’s latest 1-Day Profit Blast.

The 1-Day Profit Blast is part of an ongoing educational series by SAF (Society of American Florists) to ensure that reasonably priced and high quality educational programming is available to everyone no matter where they are located.

Participants in the Austin event enjoyed presentations by Tim Huckabee AIFSE of FloralStrategies; Derrick Myers CPA, CFP, PFCI of Crockett Myers Associates; SAF’s Chief Information Officer Renato Sugueco, and Jerome Raska AAF, AIFD, PFCI, CAFA, Blumz by …JR Designs.

In addition, there was a supplier showcase with 19 participants from the U.S. and South America. FloristWare was pleased to participate in this, and it was a great reminder of why we are so committed to taking part in SAF and other events – it helps us serve our customers better. In Austin we were able to visit two client shops and chat with several more during the event, and they all had great feedback.

We also learned a lot from the presenters, including some great information on why Bing Ads might be the best PPC value available to florists right now.

According to the SAF’s post-event survey, 95% of those attending rated the program as either “outstanding value” or “good value”, and 100% agreed that they had learned a new process they would be implementing in their own business.

The next 1-Day Profit Blast will be held in Cincinnati on April 16, 2016, at the Airport Marriott. For more information or to register, visit the SAF site.