Things To Look Forward To At WUMFA 2016: Rick Rivers

A highlight of the 2016 WUMFA Annual Convention will be three sessions from Rick Rivers, all designed to help you generate more sales and greater profits.

Things To Look Forward To At WUMFA 2016: Rick Rivers

Rick Rivers is one of the most popular business speakers in the floral industry and a highly respected authority on floral marketing. His first session at the SAF Annual Convention last September drew a standing room only crowd and outstanding feedback.

Now Rick is bring his expertise to the WUMFA Annual Convention, with three sales and marketing sessions that will help retail florists generate more, and more profitable, sales.


Marketing to the Affluent

Saturday, April 2, 2016 • 10:15 am to 11:00 am

Even in down times there are people out there who have plenty of money to spend on the products and services that florists sell. Do you know how to find the affluent, or indentify their buying habits? Find out all the secrets at this informative seminar. Learn how to triple your profits by paying attention to those who buy, especially the affluent and when they buy. Put a system in place that helps you seek out the affluent and then create a “path” for them to follow. Find all the hidden money in your business.

Building Better Corporate Sales

Saturday, April 2, 2016 • 1:30 pm to 2:30 pm

Have you ever wondered where all the corporate sales have gone or what made them leave the local florist and jump into bed with big box stores. Corporate sales will build your business much faster than any other sales track/system and drastically impact your bottom line. Florists are regaining that market share by learning new tricks of the trade. Be sure to attend this business clinic on how to build bigger and better corporate sales.

Marketing Like the Fortune 500

Sunday April 3, 2016 • 9:00 am to 10:00 am

Learn how you can employ the marketing tactics perfected by the biggest and most successful Fortune 500 companies at little or no cost. Don’t hate, emulate. These simple tricks will keep you “top of mind” with new and existing customers so you are the shop they call when they need flowers. This was one of the most popular sessions at the SAF convention, standing room only, with excellent feedback.


The first session is one that Rick has done several times before, but never at WUMFA. We all tend to focus on the negative, and if you sell flowers that means customers that complain about price or seek out cheaper alternatives like drop shippers and deceptive order-gatherers. They make it easy to forget that there are affluent customers out there, customers that are willing and able to spend money on flowers. This session will help you find them.

The second session is great for anyone who wants more corporate accounts. This kind of customer should be a staple of your business, a way of evening out the seasonal highs and lows of the floral industry. Rick will show you how to find and keep new accounts.

The last session was the one that Rick presented at the SAF Annual Convention in 2015. The big guys have already done the homework, now Rick will show you how you can grow your sales by emulating them. This is great material.

The best thing about any content from Rick is that you can put it into practice as soon as you get back to your shop. His methods aren't expensive, and they won't take years or even months. They are things you start doing today to start seeing sales tomorrow.

FloristWare is pleased to sponsor these sessions as part of our ongoing commitment to help retail florists and the floral industry.