Earlier this month two long-time East Coast florists and former board members of Real Local Florists launched a new regional association called the Retail Florists Alliance. Described as an "East Coast Group" the Retail Florists Alliance promises to give retail florists a chance to network and exchange knowledge and ideas:
The mission of the Retail Florists Alliance is to give florists the opportunity to meet, talk and share their knowledge and ideas with other florists!
An inaugural event is in the works. As soon as more information is available it will be added to our Industry Resource Guide.