Yelp for Florists in January 2014 Floral Management
Floral Management recently published an article by Mark Anderson of FloristWare about Yelp and what it offers retail florists. It is an exciting opportunity - Yelp favors small local flower shops over order-gatherers and drop shippers and, while it can really drive sales, most small business aren't paying much attention to it.
The article has more information about why Yelp us important, and what you can do get the best possible results from it. You can find the article on page 40 of the January 2014 edition of Floral Management or on the SAF website.