COPIED FROM OLD WEBSITE
Smart discounting is not just about charging less. It's about influencing customer behavior.
Reducing prices is easy. FloristWare helps you do more.
Everyone that sells a product wants to get as much as they can for it. They never discount just because they want to make less money.
They discount to influence customer behavior and spending patterns. Example 1. Example 2.
And, of course, you want to exert the greatest possible influence with the smallest possible discounts.