Pricing Resources For Retail Florists – Be More Profitable

Resources to help florists be more profitable by taking advantage of powerful and proven developments in pricing from the field of yield/revenue management.

The cost-plus used by most florists is a proven approach to pricing but recent developments in the field of yield/revenue management have taken things further with the realization that your costs have little to do with what the customer is willing to pay. Choosing to instead align for your prices with the value that customers place on your product unlocks more sales and higher profits.

These advances were initiated by other industries that also deal in highly perishable products and peak seasons – the travel industry. Most people want to travel during the same periods each year. The unsold airline seat, the empty hotel room... these represent spoiled inventory. The person that paid less for the flight than the maximum they were prepared to spend represents money left on the table.

It's a lot like the flower business, and these companies, with the aid of huge research budgets and input from psychologists, behavioural economists and accountants came up with new pricing models that generated greater revenues and larger profits.

They were followed by the restaurant business and eventually the discipline of yield/revenue management spread until it became the secret weapon and standard practice of almost all large successful companies.

This section links to resources designed to help florists apply these same tactics to their own pricing.

FloristWare Guide To Pricing Retail Flowers

This section of our website helps retail florists take the best and most powerful modern pricing tactics and apply them in their flower shops to create larger sales and bigger profits.

Beyond Cost Plus

This site, sponsored by FloristWare, takes detailed look at a wide variety of modern pricing practices, but with special focus on how they can be employed by retail florists to develop a more profitable pricing strategy.

  • We have the privilege of working alongside Mark and the FloristWare team while serving a large number of shared clients, and we are consistently impressed with the software product, customer service and the efforts of FloristWare to improve the floral industry.
    – Ryan Freeman
    Firth Generation Florist at Martin's the Flower People
    President, Strider Search Marketing and Florist 2.0
    Respected Industry Speaker and SEO Expert
  • We are very impressed with the FloristWare point of sale system. Mark and the staff at FloristWare provide a straight forward, easy to use point of sale to manage a retail flower shop at an affordable price. Their customer service and responsiveness meet the highest of standards.
    – Loranne Atwill
    VP Operations/Owner | Flower Shop Network, Inc.
  • FloristWare is one of the best independent POS systems for the flower business I have encountered. I recommend his program to small and big shops alike as it is both powerful and easy to use.
    – Tim Huckabee AIFSE
    President, FloralStrategies
    Author or CSI Flower Shop and the most popular & the most respected sales trainer in the floral industry.
  • I have heard NOTHING but great things about FloristWare.
    – Jill Weishaupt
    Sterling Payment Technologies
  • For the longest time I thought a POS was there to organize orders and run reports; boy was I wrong. After looking at FloristWare, I now know that the greatest feature a POS should have is a marketing solution that makes money for me. After useing or testing other floral point of sales, FloristWare's marketing features are amazing, easy to use and is a lot easier to train new staff to use than other systems I have tried. One bad thing about FloristWare is, I lay in bed at night excited coming up with new marketing ideas with my wife and I am losing a lot of sleep. :)
    – Brandon Kirkland
    Owner, The Enchanted Florist | Ashland Washington
    Founder, Epic Flowers Websites For Florists
  • I have worked with this software for years. I have visited dozens of shops running FloristWare and they're all happy with the product, the support and the continual development.
    – Tim Huckabee AIFSE
    President, FloralStrategies
    Author or CSI Flower Shop and the most popular & the most respected sales trainer in the floral industry.
  • I reccommend the FloristWare POS, you use your equipment and no fees at all, monthly prices start as low as $100. They are light years ahead in the marketing game. They will save you money.
    – Rick Rivers
    Owner, A Floral Boutique Florist | Ormond Beach Florida
    Creator of Florist Bootcamp, Respected Industry Speaker and Author
  • FloristWare is great. Many adwords to track sales and marketing features to help you drive your ship. No contract!
    – Rick Rivers
    Owner, A Floral Boutique Florist | Ormond Beach Florida
    Creator of Florist Bootcamp, Respected Industry Speaker and Author
  • We have many clients on FloristWare, and it's one of only two POS systems that we have ever recommended. FloristWare is backed by really great people and is powering a lot of really happy florists.
    – Ryan Freeman
    Firth Generation Florist at Martin's the Flower People
    President, Strider Search Marketing and Florist 2.0
    Respected Industry Speaker and SEO Expert
  • FloristWare is great for a shop of any size, easily adaptable from the 'Mom and Pop' to the 5-store chain.
    – Tim Huckabee AIFSE
    President, FloralStrategies
    Author or CSI Flower Shop and the most popular & the most respected sales trainer in the floral industry.
  • I have used every major POS and think Floristware is one of the easiest to explain, demonstrate and get the staff not just using but enjoying.
    – Tim Huckabee AIFSE
    President, FloralStrategies
    Author or CSI Flower Shop and the most popular & the most respected sales trainer in the floral industry.
  • So as you know we are moving and I wanted to let our customers know. I used your marketing solution to print our cards after I query a list of whom I want. Since there is a lady in the room Mark, I won't use bad words, but I will say... OMFG THIS IS AWESOME! :) Thanks for a kick-ass florist solution, I have my 1000 post cards done in under 30 min.
    – Brandon Kirkland
    Owner, The Enchanted Florist | Ashland Washington
    Founder, Epic Flowers Websites For Florists

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