Renato Sogueco, Chief Information Officer at SAF | Photograph Courtesy of SAF
Renato's presentations on social media are always popular and both of his sessions at the 2014 Annual Convention were well attended and well received.For years Renato has been a little bit ahead of most us and has made it his mission to make sure that SAF member florists are ready for the next big trends in social media. Now that most shops have a website and a presence on Facebook he is encouraging them to go deeper by establishing themselves on YouTube, Twitter, Instagram, Flickr, Pinterest and others. He even talked about tools that will secure favorite account/user names (before someone else does) on new social media and online channels as they become available.
Renato also talked establishing a consistent and strong brand across all online channels. A powerful and consistent online brand is critical for your business and he covered way to monitor your brand and online reputation.
And, of course, he talked in detail about how to optimize your search engine ranking.
SAF members can download materials from the session from the SAF website.