FloristWare was proud to sponsor Rick Rivers as he made his SAF debut this year and presented a lively session on marketing strategies for today’s florists.
Rick draws on his expertise as both a long-time retail florist and a member of a national retail marketing council to show other florists how to get more out of their marketing dollars.
A highlight of Rick’s session was the numbers 94, 13, and 75:
One of Rick’s favourite marketing strategies is to leverage your driver by having them drop off marketing materials such as brochures and a fridge magnet to nearby businesses after a delivery.
Two photographs from the session appear below. You can see just how much florists enjoy, and learn from, these presentations from Rick Rivers. Supporting the floral industry is a responsibility we take very seriously but, at times like these, it is also a lot of fun.